WHY STRATEGIC ALLIANCES ARE VITAL TO BUSINESS EXPANSION

Why strategic alliances are vital to business expansion

Why strategic alliances are vital to business expansion

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Similar to any other commercial endeavour, joint ventures have advantages and disadvantages. This post will list the most noteworthy ones.

For years, joint ventures in international business have culminated in mutually beneficial results, and entities such as Geely and Concordium's recent joint venture is a fine example on this. There are lots of reasons companies go into joint ventures however potentially the most essential of which is to leverage resources and access proficiency that one company might be missing out on. For instance, one company might have exceptional marketing and circulation channels however here does not have a streamlined manufacturing center. By partnering with a business that has a well-established production process, both entities benefit significantly. Another reason why JVs are popular is the truth that companies share costs and risks when starting a joint venture. This makes the partnership more attractive as both entities would share the expense of labour and marketing, and they both benefit from lower production expenses per unit by leveraging their capabilities and integrating knowledge.

Business growth is an ambitious goal that any business owner considers at some point during their professional career, nevertheless, it can be a very difficult and expensive process. It is for these reasons that some business people choose joint ventures when attempting to break into new markets and territories. Launching a world-class joint venture such as Telkom Indonesia and Telstra's joint venture can considerably increase the opportunities of success as partners pool their resources and connections in an drive to increase efficiency. For example, a company wanting to expand its distribution to brand-new markets and areas can benefit from partnering with regional players. By doing this, it can take advantage of a currently existing regional distribution network, not to mention having access to knowledge and expertise on the target audience. Beyond this, regulations in certain jurisdictions restrict access to foreign companies, suggesting that a JV contract with a regional entity would be the only way to gain admittance.

There's a long list of joint ventures that spans various sectors and companies around the world, some of which have culminated in the creation of the world's most successful businesses. That said, there are various types of joint ventures and picking the best one considerably depends upon the goals of the entities involved and the nature of their respective organisations. For instance, project-based joint ventures are a kind of collaboration that unites two entities from various backgrounds to reach a shared objective. This could be a JV between a business entity and a university or short-term collaboration in between a business person and a federal government such as Farhad Azima and Ras Al Khaimah's joint venture. Vertical joint ventures are also another popular vehicle for expansion as these combine two entities that co-exist in the very same supply chain like buyers and suppliers, and they provide increased growth opportunities for both parties involved.

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